Content is KING! Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience - and ultimately to drive profitable customer action.

Content marketing provides online information that is useful, engaging and entertaining, so that people know about you and trust you. It's an umbrella term covering a set of strategies, techniques and tactics to fulfill business and customer goals by using content across the customer journey and several business functions in a consistent, integrated and continuous way. This makes them far more likely to buy from you.

Some keys to a sustainable content marketing strategies are: